Welcome.
We are glad to have you with us. Today we show you exactly how we work, what to expect, and how we get to the result together: a predictable flow of quality enquiries.
Marija is your
main point of contact.
Everything goes through one person, so you always know who to speak to. Behind her stands the whole team: ads specialists, design and the technical side.
- Everything formal (assets, ideas, approvals) goes by email, so there is one source of truth.
- Regular review calls, at the cadence in your package.
- Anything quick or urgent we handle straight away.
Today's agenda
The goal and your package
What we are building together and exactly what you get.
How we work
Five steps from idea to result.
What to expect
A realistic timeline and your projections.
Your part
Three things that get you results faster.
What we need
Quick access so we can start at full speed.
Next step
We book your first review, live on this call.
The goal of working together
To bring you a steady flow of quality enquiries, for you to turn them into clients, and for that to become predictable and profitable. We are not looking at a month or two, we are building a partnership that lasts years.
What is a "lead"?
A lead is a person who left their details because they are interested in your service. That is not a client yet, it is a warm contact that you turn into a client through your response and your conversation. We bring the enquiries, you close them, and we grow together.
Your package: Growth
A clear scope, no surprises
Everything you get is stated as a number, exactly as listed here. If at any point you want more (another video, another page, another channel), we simply agree an add-on or move you up a package.
Your ad budget is paid directly to the platforms (Meta / Google) and is not included in the package fee.
How we work, step by step
We treat your budget as if it were ours. Everything is measurable, and at every step we know where each enquiry came from.
Your timeline
We build the foundation
Page, first creative, CRM and automations. This phase is not about results, it is about building the system.
Campaign live
The ads go out. The first 7 days are the learning phase, and the first enquiries start arriving.
First review
We go through the first numbers together and agree the next steps. We book that slot today.
Assets and approvals go through a couple of short revision rounds, so delivery stays fast.
How results actually build
- First 7 days: the learning phase. Cost per enquiry is higher and it jumps around. That is normal, and we leave the campaign alone, because edits reset the learning.
- By day 30: the campaign settles, cost per enquiry comes down, the number of enquiries goes up.
- Day 30 to 45: the first fair judgement on results.
- Month one is a cold start. Enquiries from month one carry into months two and three. This is a snowball, and it only picks up speed after that.
What this realistically means for you
Move the sliders or type a value, the numbers recalculate live. This is an estimate at a steady pace, not a guarantee.
Your Paradox hub
You get a private portal (a secret link just for you) where everything about our work together lives in one place. Available from day one.
Getting connected
A step-by-step guide to connecting your accounts (Meta, Google, domain, CRM), with short videos and a "done" tick.
From enquiry to customer
A playbook with scripts and guidance for fast, professional follow-up, tailored to your industry. This is where a client is won or lost.
Live reporting
Your results and monthly reports always available, with no digging through email.
On top of that, "Ask Paradox", your AI assistant inside the hub, answers questions about setup and about selling to enquiries at any time.
Three things that get you results faster
Quick access
Account access and assets at the start. We cannot begin without them, and the goal is to not lose a single day.
Fast follow-up on enquiries
Get back to every enquiry within 24 to 48 hours, ideally by phone. An enquiry is at its warmest in the first few hours.
Short feedback
Tell us which enquiries were good quality. That helps us bring you more of the same.
An enquiry goes cold in hours, not days. Whoever calls within 5 minutes is more than 20 times more likely to turn it into a conversation than whoever waits half an hour.
That makes speed of response the single biggest lever on results that you hold in your own hands. We fill the pipeline, you close, and we grow together.
Clear rules, fast communication
| Main channel | |
| Review calls | 2 calls per month |
| Response time | within 24h |
| Reporting | Monthly report + call |
Anything urgent (campaign down, a problem with enquiries) we handle straight away. Everything else goes by email, so nothing goes unrecorded and the team stays focused on your results.
What we need to start
- Meta: add us as a partner agency
- Google Ads: send us your account ID
- Domain: a couple of DNS records (your developer can do it)
- The short business questionnaire, filled in
- Existing material (logo, photos, footage) into your Gallery
- A payment card connected to the ad account
We send you clear instructions and a short video. If you are not technical, we set aside 15 minutes and go through it together over a screen share. We are here for every step.
Let's book your first review now
We put a firm slot in the calendar (roughly 14 days out), so you know exactly when we go through the first results. After this call you get a detailed email with everything, including confirmation of your scope.
Today
We send the access instructions and the questionnaire.
This week
You connect the accounts and send your material.
In ~14 days
First results review, already in the calendar.
Let's build this together.
We bring the enquiries, you close the business, and we grow together. Welcome to Paradox.